Services
Client
Year
Website
Challenge
Our client needed a caring, modern web presence that reflects Pharmacie Chatelle’s family values and makes trusted health advice easy to access.
Pharmacie Chatelle is a family pharmacy located in Woluwe Saint-Lambert, a municipality of Brussels.
Very attentive to their patients’ needs, the pharmacy give them daily professional advices to take care of their health. Although the pharmacy wishes to remain small, the well-being of its patients is essential.
In 2022, the shop undertook the improvement of its website.
Elicla collaborated with The Fabrik agency to offer a complete web platform to its patients.
Goal
Strengthen the pharmacy’s online presence with a new website and engaging visuals.
The pharmacy’s original website was running on an outdated version of Prestashop (1.6), an open source platform for e-commerce sites. We decided to strengthen the existing foundation by migrating the website to the latest version (1.7) and completely changing the outdated ergonomics.
Our Work
Elicla and The Fabrik collaborated to launch a revamped pharmacy website with seamless online ordering, a custom REACT Native app, full Dutch translation and eye catching visuals.
Our partner, The Fabrik, was responsible for migrating more than 10,000 pharmaceutical items to the new version and developing custom modules to facilitate online tracking and ordering of items :
- Synchronization of the product catalog with the Medipim database.
- Integration of the Febelco distributor’s back-end to ensure inventory data updates.
- Integration with the Nextpharm pharmacy management software for automated reservation integration and management of prices displayed on the online store.
The Fabrik also developed a REACT Native application to allow patients to scan their prescription and place an order directly at the pharmacy.
Meanwhile, Elicla was responsible for the user experience and user interface, visually enhancing the website to make it simpler, more efficient, and more user-friendly.
Instead of starting from scratch, we based the design on the default theme of Prestashop 1.7 and added a visual overlay (a child theme) and adapted various elements to the pharmacy’s needs.
This way, the new pharmacy theme is personalized while remaining flexible, scalable, and taking advantage of the latest updates pushed directly by Prestashop.
To reach a wider audience, the site was also fully translated into Dutch.
Result
Pharmacie Chatelle transformed patient engagement through a digital platform that seamlessly bridges personal care with online services.
The pharmacy has chosen a “human” communication approach by continuing to provide advice on-site, but the new website and the new communication made it possible to get closer to its patients and to gradually establish new habits among its clients. Indeed, customers now consult the pharmacy’s platform more often for their orders and practical information, greatly facilitating daily operations.
Since the end of the project, Elicla and The Fabrik continue to collaborate to provide the best possible services to the pharmacy. The Fabrik is mainly responsible for site maintenance and adding new functionalities, while Elicla continues to handle the pharmacy’s visual identity by creating various communication materials such as banners, videos, posters, etc.
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